SendMyParcel.com is a company that helps merchants (e-commerce and marketplace) ship parcels and letters. The company was seeing success in the Netherlands, but faced challenges in terms of internationalisation. They weren’t active yet in the United Kingdom and were unsure whether there would be a market there.
Challenge: to validate business and market attractiveness in the UK to expand internationally.
What we did
Direct Impact helped SendMyParcel.com to do the following:
Identify target audiences
We ran multiple experiments and campaigns to identify potential customers.
Further, we did a comprehensive scan of the competitive market to create insight and a roadmap for taking the business to the UK.
Based on the experiments, campaigns & market scan we built and refined customer personas.
Additionally, the website was rebuilt to improve lead generation and sales.
Impact we made
Went live in UK
New website and new proposition were launched in the United Kingdom.
Gathered actionable insights
The experiments, campaigns and the market scan provided valuable and actionable insights.
Based on the insights, the product strategy and focus were changed based on the insights.
By learning more about potential customers through rapid experimentation, we generated a lot of new customers.