Technical Project Management, Business Intelligence & Online Marketing in Recruitment.

Assignment

Calco is a large IT & ICT traineeship company with more than 10 years of experience in supplying talented individuals to companies such as Rabobank, ING & KLM. Calco educates and teaches people who have an affinity with IT but no technical study background to become proficient in the IT industry.

Calco needed to scale and gain insight in their online performance as well as assist in defining a roadmap for development. 

What we did

  • Setup across the funnel marketing campaigns (Google, Facebook, Linkedin, Indeed)
  • Helped implement the correct data tracking and flows to gain insight in business performance.
  • Assist and coach in day to day marketing activities
  • Acted as a technical bridge between third-party developers and Calco

Impact we made:

  • Reduced cost on Google Ads
  • Setup automated review campaigns.
  • Translating briefings from Calco into accurate and concrete technical briefings, ensuring a clear understanding between the two parties on deliverables.

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