Growth Hacking: not just a bag of tricks
In fact, Growth Marketing involves systematic validations of your business’ most critical assumptions. By examining who your customer is, what their problems are and how your value proposition solves their problems we identify your growth potential.
The only winners are startups that learn faster than competitors
And how do you learn fast? By using rapid experimentation. After identifying the riskiest assumptions in your BMC model, e.g. “Is the problem you’re solving important for your target audience?”, you create, run and analyze experiments like a scientist.
How do you know or learn what causes progress?
If your business is growing, you have to know what caused growth. Using Lean Startup “innovation accounting” (Eric Ries) we know which experiments fail and which ones cause skyrocketing growth and should be followed up. Get ready to face the facts, adjust your product and marketing and make a profit.