Soapoli

Test STD’s fast, reliable and anonymous

Assignment

Soapoli-Online is a webshop that informs people about STD’s & sells testkits for at home. Soapoli-online faced, like many startups in this particular sector, specific marketing challenges when it comes to acquisition. Due to the sensitive content. We as Direct-Impact were challenged to help Soapoli-Online &  solve this problem.

Soapoli-Online is a webshop that informs people about STD’s & sells testkits to be delivered and used at home. Due to the sensitive topic and related advertising limitations, the startup faced marketing challenges when it comes to acquisition of customers. Under these circumstances we as Direct-Impact were challenged to help Soapoli-Online acquire customers online.

Q: HELP US WITH ACQUISITION!

Why? What? How?

Before our assistance, Soapoli-Online was solely running on Google Ads Campaigns. We saw growth opportunities in acquisition expansion through usage of alternative channels. These channels would support Google Ads, which could result in an increase of conversions coupled with lower costs per conversions.   

What did we need to do ?

We needed to test new acquisition channels, which would allow us to increase the website traffic & conversion. The new channels include:  Facebook, Instagram, Google Shopping, Display & Reddit.

How did we do it?

  1. The creation of the experiments for the new channels, including creative.
  2. Running the experiments & reporting on them. This includes Performance and Profitability.  Comparison of the benchmark performance with the current Google Ads Campaigns.
  3. Recommendations based on these outcometige verbeteringen.

MetricsConversies, Kosten per Conversie, Click Through Rate, Kosten per Click.

Impact we made

  1. + X% ROI: proof that our actions solved our client’s problem. This could be an increase of an important metric, such as ROI, conversion rate, etc.
  2. Established data driven content methodology: proof that our actions solved our client’s problem. This could be an increase of an important metric, such as ROI, conversion rate, etc.
  3. + x% conversion rate: Proof that our actions solved our client’s problem. This could be an increase of an important metric, such as ROI, conversion rate, etc.
  4. €K costs savings: Proof that our actions solved our client’s problem. This could be an increase of an important metric, such as ROI, conversion rate, etc.

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