Building a digital foundation for growth

Assignment

Kramp is Europe’s largest specialist in spare parts and accessories for the agricultural industry. 
In order to build a fundament to further scale the company, Kramp needed help with managing their recruitment. This is why we ran an experiment with a multidisciplinary team within the Marketing department to change the way of working.

What we did

• Run an experiment with a multidisciplinary team within the Marketing department to change the way of working in order to build a fundament to further scale the company.
• Ran an experiment during 4 months with a team of 6 different people to boost e-commerce results. 

Impact we made

• Building multidisciplinary e-commerce team of 14 people
• Rapidly inspiring the rest of the organization with way of working
• Transformed way of working to fully agile
• Improved websites with A/B testing
• Professionalised marketing channels