Start A/B testing
A/B testing is more than just comparing two designs, buttons, or pages. It’s about every choice you make on a platform that has an impact on the visitor. Constantly thinking about how to improve the chance that a visitor ends his journey with a bought product. But it’s also about proper coding that many parties lack to instantly implement it properly. And it’s about interpreting the data right so that you implement design changes based on data, not on gut-feeling. At Direct Impact we say, ‘Testing is a mindset’.
Let us hand you a tip: Start A/B testing and never stop.
