A/B testing is more than just comparing two designs, buttons, or pages. It’s about every choice you make on a platform that has an impact on the visitor. Constantly thinking about how to improve the chance that a visitor ends his journey with a bought product. But it’s also about proper coding that many parties lack to instantly implement it properly. And it’s about interpreting the data right so that you implement design changes based on data, not on gut-feeling. At Direct Impact we say, ‘Testing is a mindset’.

Full service A/B Testing

At Direct Impact we do everything in the process of A/B testing for you: from setting up the designs, the tracking in Google Analytics and Tag Manager, prioritizing your A/B testing backlog based on commercial value and reporting it in a structured and consistent way. And all that, we do it at an unmatched pace. Because we work through the philosophy: if you stop testing, you stop learning as an organization.

Let us hand you a tip: Start A/B testing and never stop.